The Body Shop has unveiled the Changemakers Workshop, a new concept store on Queen Street. More than just a place to shop for your favourite beauty products, the new shop is the brand’s latest activism store that aims to raise awareness about environmental concerns and encourage people to be agents for change.
Changemakers Workshop offers a fully interactive beauty experience where visitors are encouraged to get inspired, get involved and be part of the change. The new shop features eco-conscious store fixtures including upcycled materials and countertops made entirely from recycled plastics.
And at the heart of the store’s design is a bespoke mural ‘You Are Here’, created by local First Nations artist, Rachael Sarra.
“‘You Are Here’ is ‘an acknowledgement of Place’ but also a reminder to anyone who walks in that they are here and grounded. The piece also holds the meaning of change being daunting, but also empowering and being here in the moment is a testament to everything that we have been through and how we can see beauty on a new day.”
To encourage its patrons to reuse their empty aluminium bottles and help eliminate plastic waste, a refill station is available for replenishing a 300ml container with The Body Shop’s shower gels, shampoos, conditioners, and hand washes of their choice.
The store also has a dedicated activism section. This space is where visitors can learn about The Body Shop’s activist roots and how it has been advocating for social change across various issues including youth political engagement, indigenous rights, and LGBTIQA+ rights.
Whilst the ‘Changemaking’ Corner provides customers with the opportunity to educate themselves about other issues and actively participate in the store’s initiatives like the Be Seen Be Heard Campaign and its collaborations with organisations like the Foundation For Young Australians & Make It 16 Australia – aimed at supporting the campaign to lower the voting age to 16.
Changemakers Workshop is located at The Body Shop, Brisbane Arcade, Shop 2/160 Queen Street, Brisbane CBD.
Published 2-September-2023